COATES + COATES COATES + COATES

Boston Chicken, Inc.
Cargill, Inc.
CNA Financial Corp.
CNA Surety Corp.
Cobalt Corp.
Corn Products International
Einstein/Noah Bagel Corp.
Focal Communications Corp.
Fort James Corp.
HSBC - North America
Mercantile Bancorporation
Molson Coors Brewing Co.
Motorola, Inc.
OGE Energy Corp.
ProLogis
Rohm and Haas Co.
Sara Lee Corp.
Vectren Corp.
Xerox Corp.

Sara Lee Corporation 2004 Annual Report



Coates and Coates designed the 2004 Sara Lee Annual Report to portray a company that's in the business of delivering more. Short-fold pages with coupons attached highlight different takes on the word "more" while encouraging product trial. Coupons make sense because with Sara Lee's broad product offering, shareholders – actually, all readers of the annual report – are also potential consumers.


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